Katy Farrell

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Activity overview

Latest activity by Katy Farrell
  • Katy Farrell created an article,


    An audience is nothing if it's silent and passive. We want to engage, evangelize, create superfans! The only way to do that is to drive action and reward loyalty, in other words, activate. Activati...

  • Katy Farrell created an article,


    Trufan's features allow users to segment their data almost infinitely.  With our filters, you can create custom cohorts, run comparisons across segments, and even  discover customer profiles both ...

  • Katy Farrell created an article,


    Using the combined power of PLAYR and Trufan, users can create and host giveaways to generate first party data, as well as build reports on their owned Instagram and Twitter accounts to achieve an ...

  • Katy Farrell created an article,

    Filtering Giveaways

    When you host a giveaway on PLAYR, you'll generate first party data that gets automatically imported into Trufan. All the data from every campaign you've ever run will exist in your PLAYR database,...

  • Katy Farrell created an article,

    What is Trufan?

    If you've run a giveaway, you know how valuable they can be. PLAYR offers creators and enterprises the ability to customize entry methods to drive specific goals. You can incentivize actions to dri...