Using the combined power of PLAYR and Trufan, users can create and host giveaways to generate first party data, as well as build reports on their owned Instagram and Twitter accounts to achieve an end-to-end audience insights solution.
First Party Data —
PLAYR is a powerful giveaway platform that allows you to build and host sweepstakes designed to provide exciting value to your audience while generating compliant, high-quality first party data.
- Build your own database of entrants who've engaged with any of your giveaways across multiple campaigns
- Every unique entrant creates a new profile in your database that you can segment and filter through
- Understand which social platforms are most popular across your audience
- Generate data based on age, gender, location, & more!
- Enterprise customers can design a custom questionnaire with Typeform for giveaway entrants to learn whatever you want about your audience
- 3rd party pixel tracking via Facebook and Google analytics allows you to deep-dive into your audience and generate more complete user pathways
Third Party Data —
Trufan's social media analytics can generate reports for user-owned Instagram and Twitter accounts. Upload your Instagram data and run Twitter reports directly from our platform!
- View rich, unsampled follower reports to get a full picture of our audience
- Use our powerful sort and filter features to create segments inside your audience and get an unmatched depth of detail in your insights
- Leverage our Cerebro Profile Database of 2B Twitter and Instagram profiles to locate influencers build audience personas
- Use our audience library to access over 10M historical reports to look at competitor data
- Compare your report over time in our dashboard to find growth trends
- Compare your report with your competitors from our database to get deeper insights
Once you have all this data, how do you turn it into actionable insights?
Great question! Check out the answer here.