Creating an Effective Giveaway Graphic
The graphic for your giveaway will be the first thing people are likely to spot and can help them decide whether or not to click it. These six tips will help you create an eye-catching banner image for your next giveaway!
Tip 1: Use the most effective, standard banner sizes —
Each platform will have a preferred layout, size and shape they use for all of their media. It’s important to research what sizes work best for each. Instagram, for example, uses more of a square shape compared with Facebook, which is more of a rectangle. You can current social media asset sizing here.
Tip 2: Include your brand —
Your brand separates you from everyone else. It should be included in your graphic to push exposure further. Fans of your content creation may only click on your graphic once they spot your brand/logo. It should be visually dominant but not hold the main focus over the value proposition or the call to action.
Ship’s graphic uses his logo by the title as well as keeping the color theme of his brand. Even the prize is the right color!
Tip 3: Value proposition should be taking up the most space —
You are “advertising” what you are giving away after all so the prize should be the main focus of your graphic. If visitors are looking for a certain prize, they might overlook a graphic when the first thing that draws their eye is a logo or a selfie.
An example of a graphic [shown above] that does not take value proposition into account.
An example of a graphic [shown above] that shows the prizes clearly at the front and let’s you know in a large font exactly what the graphic is trying to show you. Our brand is still shown at the bottom, but it does not take away the focus.
Tip 4: Keep it simple —
You do not need to have every detail on a giveaway graphic, just the important things. You might be tempted to add every prize, specification and entry method but remember there are places for that on our site. Your graphic should include a title, picture of the prize and your brand before anything else.
This graphic [shown above] has a bit too much going on and splits focus too much. Most images catch someone’s eye in a split second so it’s a good idea to get the point across as quickly as possible. The word “giveaway” should be bigger than the rest of the text to really highlight what you’re looking at.
An example of a simplistic graphic [shown above] where the text gives all the information
and the images compliment the design.
Tip 5: Make sure your text is instantly readable —
It’s easy to get caught up in fancy fonts and making your graphic unique with editing tools but it can sometimes make the text unreadable. A graphic can look beautiful but if it does not serve its purpose, then it’s not worth the time to make and use.
This design [shown above] looked good a few edits before this. Going too far with a graphic can sometimes be the worst thing you can do. Simplicity isn’t bad!
Tip 6: Use appropriate colors —
Bright colors on graphics are not a bad thing however clashes and the wrong contrast with text can look awful. If you are unsure of what colors work well together, you are able to find plenty of articles and examples online of great combinations!
[Image shown above] These colors are bright and striking but not overwhelming. Everything blends together well including the images and background. The text stands out but does not take away from the images. The purple shine from the bottom right-hand corner also gives a nice touch as it gives the image a warm colorful glow.
[Image shown above] These colors do not complement each other well at all. They clash and create an overwhelming brightness to the text.
The main challenge of designing a graphic for your giveaway is to blend creativity and marketing messages in the proper way. Following these tips will help you to create an image which delivers the message as well as looking the part!
Have questions? Reach out to us at firstname.lastname@example.org for a chat!